Paperjam's Ecosystem
Mike Koedinger
Director of
Publishing House
To provide an independent
and influential voice in Luxembourg’s media landscape through quality journalism
by positioning Paperjam among the country’s leading
media brands.
About
the Publishing
House
Mission and vision
Maison Moderne is an independent publisher that serves no partisan, political, trade union or religious interests. Its mission is to inform different types of readers as well as possible through its press publications in order to enable them to fully exercise their citizenship.
Committed to the modernisation and international influence of Luxembourg, Maison Moderne takes a sharp, constructive and open look at national issues, as well as at business life.
It echoes its successes, but is also critical of its mistakes, failures and excesses. Maison Moderne is resolutely democratic, European and liberal on an economic and societal level. The publisher energetically stands for progress and socio-economic advances.
For almost 25 years, Paperjam has been a reliable, influential and independent media. The undisputed leader in the economic and financial press, the Paperjam ecosystem is the reference for business in Luxembourg and reaches 250,000 unique people with its website, newsletters, magazine, supplements, special issues, job board, social channels, training programme, awards and events.
It is an affluent and educated audience: almost 3/4 of them belong to social groups 1+2; almost 2/3 are university graduates, and 37.1% have a degree of 5 years or more*.
Paperjam is the place to be for opinion leaders, influencers and decision-makers, in business and in politics - and even at home, where almost 3/4 of them are ‘household shoppers’*.
We know that half of the readers are female (45.2%), and it is even more surprising to learn that more than 1/3 of the readers are under 35 years old (37.4%). Paperjam has become a media brand that bridges generations*.
About Paperjam
*Source: TNS Ilres Plurimedia 2021.l
Paperjam.lu
Luxembourg’s leading eco-findaily, Paperjam.lu is the main daily meeting place for the business and political community in Luxembourg. Paperjam.lu is also an international showcase for the French-speaking world linked to the Grand Duchy.
Paperjam.lu is organised into five main categories: Politics & Institutions; Financial centre & Markets; Companies & Strategies; Communities & Expertise; Lifestyle & Practical life.
With its independent and quality journalism, Paperjam.lu has become, in more than 20 years, a very reliable source of information offering an editorial context and brand safety.
With 70,000 page views per working day and 380,000 unique visitors per month, users frequent the site several times a day..
Every day, Paperjam’s editorial team concentrates on the core of economic, financial and political news from Luxembourg in its daily newsletter!
A must-read for the business community, resident workers and cross-border commuters, it currently attracts more than 40.000 unique subscribers. These subscribers are strongly engaged, with an average open rate of 38%.
The Paperjam newsletter is broadcasted from Monday to Friday, at 7AM and 4PM, in English and French.
Paperjam Newsletters
The flagship of the Paperjam brand, the leading monthly magazine has 102,100 readers per issue.
Print is about precious moments, about reading in lean back mode, about ‘me time’ that combines pleasure, concentration and reflection. It’s a slow, long time. Privileged moments for an off-screen escape that provokes ideas and forms opinions.
Readers enjoy conversations in S, M and L mode, original analysis, diverse opinions, but also a magazine that meets high quality standards, from the art direction to the original photography. It is this exceptional quality that creates a bond, collaboration, enables the transfer of brand images and, by increasing the rate of take-up, amplifies the opportunities to be seen... and retained.
Paperjam Magazine
Did you know?
Paperjam magazine is the leading monthly publication of economic and financial political information in Luxembourg.
Paperjam Extra
Paperjam Extra are Paperjam supplements. They focus on specific challenges, industries and professional communities.
A very rich editorial context which strengthens the impact of its advertisers’ message. Each Paperjam Extra will tackle a topic in depth, enabling you to speak directly to your target audience.
Paperjam Next keeps evolving and imposes itself as a staple cross-media brand with more than 150.000 followers on social networks (Facebook, Instagram, TikTok, Youtube, X and LinkedIn). With daily posts all year long, the editorial line has been rethought to better adapt to social media, while preserving the unique DNA of Maison Moderne.
Our experts, accompanied by our journalists, created recurring formats like “New’s summary of today”, “The unmissable (events)” or even “#Futureofwork”. Since May 2024, close to 200 videos have been posted, reaching near a million views. We’ve also strengthened the links between our events and our social networks, with for instance the publishing of 100 videos in less than 100 days for the #NextGen event. Finally, 100% of our content is available in English via our accounts Paperjam Next English.
Paperjam Next
A business accelerator for nearly 30 years, the 500+ page Paperjam Bible annual print edition has been enhanced and enriched with new personalised features to mirror Luxembourg’s business ecosystems. Its user-friendly digital version echoes the print version while updating information and data throughout the year. The editorial content of the business sectors, and their main professional organisations, has been qualitatively enhanced. The nomenclature has been enriched to always align with the evolution of the country’s economic ecosystems.
Discover 1,000+biographies of the main economic and political decision makers in Luxembourg. Your promotional needs differ depending on your activities: discover our new tailored promotion solutions adapted to your sector. The Paperjam Bible is the leader in B2B and B2G information in Luxembourg, your go-to publication for finding out information about industry leaders, economic and political decision makers in Luxembourg and the Greater Region. The guide will help you understand the key sectorial challenges and grow your network. This annual business guide is sent to all Paperjam subscribers, as well as the 1,800+ companies and institutions that are members of the Paperjam Club. It is also distributed at Paperjam Club events, and on sale at newsstands and bookstores.
Paperjam Bible
For nearly 25 years, Paperjam has been a trusted, influential, and independent media, serving as the leading economic and financial press in Luxembourg.
Editorial line
Since our inception in 1994, original photography has always played a strategic role for Maison Moderne, now publisher of Paperjam.